Definitions of terms related to web design, online marketing, the internet and computers.


“Server-side” refers to processes that occur on a server (In a server-client relationship) rather than a client machine. In most cases, the process works like this: A client machine connects to a server requesting information, the server runs a process, then the information is sent to the client machine. This is different from “Client-side”, which…


On the web, client-side refers to actions that take place on a user’s computer instead of a web server. Javascript, for example, is a scripting language that is read and interpreted by a user’s web browser; PHP, on the other hand, is a scripting language that is read and interpreted by the web server before…


Javascript is a client-side scripting language that is frequently used in web design to add a richer user experience and visual effects.


CSS, which stands for “Cascading Style Sheets” is a fundamental web technology used on all modern websites. CSS handles the design details of a web document, while HTML handles the content. In short, HTML might say “here is some text”, and CSS might say “Make that text blue”. Combine the two, and you get some text that will…


HTML is an abbreviation for “Hypertext Markup Language”, and is one of the most fundamental technologies used on the web. HTML is the code in websites that deals with the structure and organization of content.

Conversion Rate

Conversion rate refers to the ratio of website visits that result in a certain action. If your website is visited 100 times, and during 5 of those visits a conversion takes place, your website would have a 5% conversion rate.


A conversion is when a user completes a certain action on a website, and usually the action is tied to a business goal. Common conversions on websites include purchasing something, signing up for an email newsletter, submitting a contact form, or viewing specific pages. Tracking conversions is crucial in determining ROI and making decisions about advertising and…

Average Rank

Average Rank, sometimes abbreviated “Avg Rank”, refers to where a website or ad appears in search engine results pages on average, over a period of time.

Search Query

A search query is what you search for on a search engine. When you submit a search query, you are then presented with search results.


In Pay-Per Click advertising and search engine optimization, rank refers to where your website or ad appears for a given search query on the search engine results page (SERP). If you rank #1, your website appears at the top of search results.